Is Joe Bloggs Ltd a legit company?

Following the success with my Spider Solitaire Sudoku puzzle, I think now is a good time to talk about estimating the legitimacy of a game product.

We’ve all been there. We happily downloaded the latest match-3 game. The graphics are slick, the music is polished and – well – the game turns out to be completely rot13(fuvg). Those with good memories may recall the Evony controversy involving some interesting images that had nothing to do with their game play. And the less said about those incessant Hero Wars ads on Facebook, the better.

There are some really shoddy products out there. The worst I’ve seen is a game called “Jewel Swap” by Shanghai New Dragon Restaurant Ltd. Yes, that name is not a typo or a cut-n-paste from the wrong document. A restaurant means what you think it means and it has nothing to do with the Fundamental Theorem of Calculus. One level had “6 purple gems” in the goal section increase to “7 purple gems” for no reason at all – and the player had to earn their purples. They also had a different game with the exact same levels, same music but different graphics. The lesson I learnt was some developers are so egregiously bad they don’t even know how to hide the fact they are cheating.

Here are some indicators of a good or bad game:

Location Location Location:

A company’s location must be easily searchable. If Joe Bloggs Ltd sells happy star widgets but I need to pay an arm, leg and sixteen hours of my life just to find its location then forget it. Similarly, if you were applying for a job at Joe Bloggs Ltd you ought to know where it’s located. Like it or not, we have a thing called “competition” and users can easily find a better product out there.

Check the reviews.

Ideally a review should mention something specific about the game, or at least give some impression the reviewer has actually played the game. Otherwise, it fails the lost-sense-of-smell-due-to-COVID test. In other words, if a review is favourable then ask yourself “is it plausible that Joe Bloggs was bribed to write a good review despite knowing nothing about the game play?” If it’s not plausible then there is a good chance the review is legit. If all the reviews mention nothing specific then the flag is coloured red. Reviews should obviously be independent of the company otherwise Joe Bloggs Ltd can cherry-pick the good ones.

Social Media presence:

A good game will have lots of positive user comments on Facebook or Twitter (or some equivalent). A great game will go the extra mile and find creative ways to engage users, e.g., an informal fan art competition. A good example of a great company is UsTwo (of Monument Valley fame). A bad game will have Joe Bloggs Ltd singing its own praises with very little interaction from users.

Does the game stink after a dozen levels?

This is a double-edged sword since it’s easy enough for poor players to throw around incorrect accusations of cheating. One interesting example is Backgammon NJ for the Android Phone. But if you know your match-threes (*) you can quickly get a sense of when something doesn’t add up. If the other dot points above point in the same direction, then the flag is definitely coloured some strong shade of red. Obviously “dozen levels” doesn’t really apply to Spider Solitaire, but you get the gist.

(*) or substitute suitable game-genre here

Does Joe Bloggs Ltd have form?

If the company has other bad games then that’s a strong indication something is off. Although I didn’t mention this in my paper, the company that developed the “rogue” Spider Solitaire software had an even worse “Mah-Jong Solitaire”. We all know how many words a picture is worth so I will dump this gem below and let the reader judge for himself. Of course, I am assuming the reader has elementary knowledge of Mah-Jong tiles.

Needless to say, the company that developed the Spider Solitaire server failed miserably on all the above dot points.

What are your thoughts about good or bad game products? Are any important indicators missing? Do you have any favourite examples worth sharing? Of course, favourite examples don’t have to be bad!